Design theory
Without theoretical basis, without vision, without philosophy and without ethic:
There is no design !
There is only technology or business !
The justification of theory of design is necessarily provided by the practice : For improvement of our products, our communication, our environment and our framework of life.
kim yoon mi
ReplyDeletethis paper shows what things happen in commercial based society, thesedays. unfortunately, it is totally true that "design" is concenred as a way of sucessful in business or technical and stylish tools. actually, it is also true that "design" gives some diffrenciations to such a goods. that's the reason why many companies are focused on "design" as a business strategy.
i think such those ideas might be an important role of "design". however, "the real design" should be more given the solution as not only aesthetic or fuctional but also meaning of design itself. therefore, designers should think more and more on "the things itself", "origins of things" or "what is the thing".
Design is a part of industry. It is more familiar with real life than art. So I think selling is as important as product itself. This is not about need of economy. This is about 'how to design product' to sell.
ReplyDeleteRecent society which concentrates on packaging is wrong. Designer must not seduce or brainwash customers who already have products in perfect condition. Designer should design
for meaningful customer's use. Designer use design for solving problems like bad functions.
New products must be better than previous version not in aesthetic point. Also company need try to release improved product by collaboration between designer and engineer.
I think convergence is the route for design insurgency. If new technology is developed, designer need not decorate products for selling.
Plus, customers including designers should know about the destruction of the earth environment.
Garbages, especially e-wastes, are exported to Africa with labels of donation. More than 5000 ton of e-wastes per year are incinerated by African children. They inhale dioxin and barium when they work. Also air are contaminated hardly. If customers know this, it will be impossible to throw away CRT
monitors or old cellular phones which still work. It means that there need an enlightment for customers.
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ReplyDeleteWoo-Jin, Lee (Design Management)
ReplyDeleteKimchi of Korea is sold to Paris, New York and Tokyo in 21th century. It is not important thing that is came from Korea. Just like we don't care where the coffee or tea from. As the world gets bigger by design, our earth has became a small town. Neville Brody said graphic design for future should be vernacular. Some means like research, strategy and marketing would be lost their worth. This is the age that the expert education in a design school could be meaningless. The designers in developed country try to get out from pets of the large corporation. They want to be missionary in the world of business and put commercial and art together.
For a long time, design has been differ from art definitely, however the whole wide world is changing now. How are we supposed to deal with this new age when the basic design field of Korea is not that strong?
Hee-Jung Ko (DM 1.)
ReplyDeleteI had no desgin backgroun, I mean ,I was really a normal citizen just interested in design which is exposed everywhere esp. advertisement and typography. So I thought it was the key of the companies to be accepted their products and images so that they got profitability.
Well,,,as I toid before in the class that I was totaaly mixed up , confused then my professor said that let's watch what was going on my thought in the end of the class and he sneered at me.(I feltㅜ.ㅜ;;)
In my opinion, designers and typographiers are the only one which can visualize to express their philosopy and idea so that can sink to other people and potential users with no fiter. So this great ability must be controlled in a way of consideration of humane and earth. I would like to live with others and nature in peace and harmony. And I hope everyone could recognize the origin of design not the commercail icons.
Tseng shih han(DM)
ReplyDeleteIt seems to be true that nowadays the value of design activities for a firm is to sell more. Design is no longer informs or educate, is all about selling, packaging and sending the same message: buy it! The cultural garbage grows deeper and deeper, the perpetual waste of goods which made by advertisement or packaging are destructing the earth’s environment right now and still going. In my opinion, it’s wrong to misunderstand and to forget the commitments of design and to make too much decorated garbage and I agree with the writer that people really need to move beyond the consuming images and to see the truth of advertisement by a design insurgency. We should rethink the world according to the needs of individual human communities. Also, we need to encourage necessary education such as social and environmental awareness or critical design. Finally, I feel sorry because this article was presented before 20 years ago but it seems that design still cannot win their freedoms from the market .
Kim, Han-na(design Management 1yr)
ReplyDeleteDesign Insurgency in 1989.
Now is 2009, it left 20years ago-!!
But we have still same problem.
We do not have to against the commercial cause design is part of indusrty.
But we should try to find a solution that every designers hope.
Less is more.
Also we must don't forget that design is not for decoration. We shoud use only necessary thing that poeple's need.
It's still same circumstance but don't give up fight with market for design's peace-!!
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ReplyDeletePark, Geun-wan.(Product design 1yr)
ReplyDeleteWe have been living in competitive society since human being used tools made by some natural material like stone, wood, etc.
As time goes on, they developed their own more powerful, attractive, and shiny so that sell more and make their domain stay as long as they live.
There are tons of goods people might like or hate because every goods doesn’t satisfy everyone.
Without thinking deeply, we made many useless things destroying the planet where we are living on and someone will live on. Now, we are trying to fix everything destroying this planet in the name of eco-friendly business which harasses people. The biggest problem is that peoples are persuaded by them even though they do know what they intent to do. That’s human’s nature. They are using it, keep stimulates us to buy, through a big name, movie and paper. We research what people want and stimulate vanity. One thing I should do is not to be one of them which doesn’t know what design really means and what the real consumption is. We have lots of work to make people to be conscious of what is good consumption and prevent making useless things by making things which could stop making useless things anymore. I don’t have the right to blame anybody because I bought and helped them which are to blame. I believe the key which can solve this situation will enlighten the public on what is good for them.
Oh, Bong-Hwan (DM)
ReplyDeleteDesign is to generate the creativity
Creativity is intellection generating in the brain when make some issue to solve and create new things in the different ways
we all have the potential for creativity, with we choose to utilize it or not
It depends on decision you make.
Creative person don’t mind making mistakes, when they make mistake or fail,
they don’t give up, and don’t get angry.
Just they think what can I learn from this, and try again to different way.
Personal creativity shows up when its background knowledge is obtained sufficiently, and you are absorbed in its research.
To be creative person, you should have to do that from the bottom of your heart and enjoy yourself what you really want to do. Finally you concentrate all energy on it with the passion.
choi jinhyuk, product design
ReplyDeleteI just stand design world entrance.
I feel what,how,why ... design.
I don't want making me hard yet.
but I know that having my own philosophy.
waiting,
I will go.
Pak,jae-jin(product design 1yr)
ReplyDeleteThe pen(words) is mightier than the sword
And the image mightier than the pen(words).
Typography is aggregate of the image and the pen(words).
Typography is a powerful force.
The fence of nations disappears 21th century, and the world becomes one association.
Designer's role should be expanded, as well as getting the right skills will be required.
The aesthetic pursuit is not no more the product of the richness and luxury.
And the stage society according to the altitude growth of the human society which goes to another basis area,
The designer determines a culture keynote of an one period, and leading the flow of power to change is a job.
Therefore,
The role of the designer, such as Noblesse Oblige that affect the social and moral obligations should be in place.
Really good design is an object that makes you think about how we behave and our social conventions but still really works.
I think the design is to change the world.
and Design is all around.
Kim Migyeon (Product design)
ReplyDeleteSince design is one of issues nowadays, many companies mention 'design' without regarding its substance. The problem is that they focus on only selling their products. So they are connected to advertising and marketing too much, which is why peoples misunderstood design like decorations.
I think we should design meaningful things as designers and of course we should not be controlled by advertisement as customers.
Somehow I agree with the writer but I'm so confusing because I never studied design theory once before, I have been studying that design is an instruments of commercial guile and calculated deceptions in Design Theory class. I mean I can't see what to do as a student majoring in product design.
Anyway, as the writer said, we must find a route towards the idea that design can be a meaningful response to people's needs.
LEE,Giwon(design Management 2yr)
ReplyDeleteI think Design for commercial purposes can be a means to facilitate the sale, but It should never be the main objective.
Today, how many designers who have their own philosophy? Do they have a firm belief in his own design?
I had seen a lot of designers who selled his soul for make money. They earned the money others have worked to design using unauthorized. Although thier works may look nice, we can not forget they just have an empty pod.
A great designer is not be seduced by the needs of the user but Accommodate it Carefully.
Their design has a powerful force more than any AD, and that is a good strategy by itself.
Without any embellishment, they can express the color of their design strongly in the design industry.
I think this is a true designer.
I want to try to work with these designers Later. It will be a fantastic experience I've ever been.
Bo-hyun SYNN
ReplyDeleteDesign Management 1st year.
To some extent, designers should think about company's profit, and it is quite true that all designers become liars to make that profit.
A designer have to be a liar who manipulates everything.
However, before becoming a liar,
recognizing how desingers largely influence to people, culture, society is very important.
Even though designers cannot help becoming liars, a designer who consider roles as a designer is much better than just liars who just think about their profit.
That means, to designers, not one-dimensional perspective that think profit only, but holistic perspective that recognize and consider deeply about sociocultural factor is required.
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ReplyDeleteOkhee Park, Product Design
ReplyDeleteFirst of all, I thank you for that we are being educated in attitude of designers. This paper also tells me about how to prepare to be a right designer.
In this mass capitalism society, the marketers would pursue a gloss, “massaging, tantalizing, or alarming the psyche”, to make their profit. A sad thing is that even I cannot distinguish very well yet: what contains the philosophy of designers and how design and typographic affect others, because this so much information of design and typo with or without philosophy and knowledge of the role at their own works has similar looks.
Nevertheless, various educational attempts for attitude of designers have been keeping on since the word “design” made. I hope it will be better as time goes by.
Sook Oh, Product Design 1st year.
ReplyDeleteNow a design exists, and I think to the world that I am living on in any part. People consumed it by most needs, but now I exceed consumption by needs, and leave early value to a design more. Therefore, companies were wanted a better design regarding a product for profits, and therefore role of a designer was grown more and more larger.
I think that a designer creates the profit that a company wants only, but you shall not design for only profit. Above all, I think that I have toward oneself philosophy, and unrest shall not have it.
I don't study about design very well, but there were a lot of opportunities that I can think about oneself in the future as designer this class in time, and was good.
And I thought about role of a right designer.
Jung eun mi(digital media)
ReplyDeleteI think that Design is the fresh idea is necessary
Design "In its enthusiastic youth, design was invested with vision.-
Design has little recollection that it once saw its role as one of creative communication"
I'm consent it this is exciting remark.
The design different field the other field.
Design does not compete. knows with cooperation interchange is necessary.
It's just my opinion!
Park ChangHyun(design management 1)
ReplyDeleteTo me, design is the purest thing.
It's not just an idea but also ideal.
But there are so many factors which makes design useless.
Whatever commercial purpose or uncommercial purpose, design has been used by 'our' human for a long time.
During that time we define many designs and it always exists every forms what we think of. (though it is invisible)
The design has to keep own it's way and the point of our view will be different from others.
So using design is as natural as breathe to human.
What we have to focus on is not just design but inside it.
Don't look shell of phenomenon, find the true meaning about design.
Designers must assess the consequences of their work.The practice od design must be motivated by ongoing social concern.
ReplyDeleteyes,i totally agree with what he said, because
we live in a linear produced system society which do not concern about what is the consequences of what we made.As we know general
economic theory about, one product will stay in
market it will produce more competitive product. It means there will be more product more than people need. And more over if amount of products increased than the cost of product will low, than people will buy product more easily.This is the core engine of our linear
product system.as we follow this route without any concern,we'll lost lots of natural resources.
Could designers be a innocence about this situation?
Designers must move beyond their drawing tables,step out side their macs..
I think it's about reconnect, participate and
long and mid trem think.
i think it's not a time to focus on produce
many products, it's time to focus on how we
use those products reasonable.How we can make
better way or human life style more reasonable?.And as a part of nature,we try to leran from the nature.
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ReplyDeleteThis comment has been removed by the author.
ReplyDeleteSuji LEE
ReplyDelete(DMD 1)
In the middle age, Countries was ruled by power such as swords, weapons and etc.
But nowadays, Almost developed countries rule by the image.
Design and typography is the essential way of reign, excellent design is recognized as bestseller.
we are trying to find the best selling design everyday.
Grafting art into business is not easy.
For a long time, design was considered to different from art.
But I think the idea is changing.
I'm wondering how korean design field that is not that stong in basic can cope with new wave of new world design.
Kim Hyun Soo (DM 1st year)
ReplyDeleteWhen I saw the document, Design Insurency, One movie came to my mind.
It's WALL-E. The movie shows us humans from several centuries later, no doubt, but humans nevertheless. And the movie was scary, not because the bleak future it depicted is unfamiliar, but because the future it shows is uncomfortably familiar to the very pleasant present that we live in.
When we come face to face with the future homans who buy things based only on advertisements, haven't looked at the sky or walked on their feet all their lives and depand on robots for the smallest of things, they don't look strange and ridiculous at all.
On the contrary, that society of extream consumerists and lazy indivisuals is very much like our society that I see around me.
And are't we all inching towards that very future every day?
If we continue to cut forests, generate trash and poision the air and water at the same rate as we are doing now, WALL-E'S terrible lifeless world may become a reality sooner than we may think.
WALL-E warns us against such alarming dependence on machines.
WALL-E is also a warning against the growing power of stores who can sell anything to us by advertisements, however absurd or harmful it may be.
Design Insurgency, as well as WALL-E, sets its critical sights on our self - imprisioning culture of consumption.
Designers are designing our world very wrong way and it seems like they don't recognize what they are really doing yet.
They are philosophically illiterate. What designers ought to do ?
In my opinion, designers should BE Philosopher Before Designer and
must have sympathy for people. I believe, designers still have power to change the world before TOO LATE.
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ReplyDeleteYoo Min Hye (DMD3)
ReplyDeleteSociety is growing more and more needs of art and imagination.
They attempt to new way of visual communication.
because of revalue with consequence about designer work.
Design insurgency is a balance of image and meaning.
It make new contact through freedom of thinking, freedom of expression.
In future need designer who have aconceptual idea than designer who have an artistic sense and ability.
Design divides from art over the years but the world is changing.
Yoonhee CHO(digital media)
ReplyDeleteDesign has a strong power to communicate. Designers have ability to take great part over the social impact and transform humanity from the social values through design. Since when, does design turns into a tool which functions to sell image? Designers no longer envision and design only functions to advertise. A designer no longer informs or educates and blindly uses design to promote the accumulation of wealth and power. It is easy to go with a flow and follow the wealth and power. However, designer should take responsibility for society and their professionalism. Designer should leave behind their selfishness and greediness for greater power and strength. There will be a struggle and temptation, but we must remember that design can be a meaningful response to people’s needs
Kim dae ho , Product Design 1st year.
ReplyDeleteIf there is more to see than those that can ever be seen, you will see another story.
This by 'Design Touch' offers communication between a user and an objet.
This communication is not only strange but also interesting interaction
Design symbolize temptation, to attract or to enjoy being attracted is temptation itself, I think being captivated by Design or watching product attracting others are my joyful play
The blue sea regenerates into bright sunlight and fishes swimming in the vast of ocean soar and fly in the air. This gesture also means a challenge to new circumstance. I expect this will be the starting point this class..
Kwon, Miyoung (design management 1)
ReplyDeletePast we were brain wased by political sword, now we are brain wased by commercial sword.
So we can't express own though. Then we need design role lead wise consume for consumer not pursue commercial benefit.
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ReplyDeleteThis comment has been removed by the author.
ReplyDeleteThis comment has been removed by the author.
ReplyDeleteMoon ga-young (PD 1st year)
ReplyDeleteIf a design does not take sales into consideration, it is lost value as a commodity.
design and artistic meaning are different.
Because design is made considering use of people.
Packing is just a necessary means for that kind of use.
Packing raises essential value of the product more play.
However, it shall not distort a substance of a product.
Recently, Too excessive packing and advertisement etc. are changing the meaning.
A designer puts meaning to a substance of a product, and shall design.
The design is to be held an effect of marketing, by imposing an effect like packing or typography.
There is not an unnecessary design element.
Just, Even if it is anything, be lost native meaning if the degree is excessive.
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ReplyDeleteKIM Hyun jeong, Design Management 2nd
ReplyDeleteActually, it's true that packaging images and typography overwhelm contents. That's why there is a problem to recognize what it is.
There needs to be a reconciliation of image and meaning.
As a designer, I should find a way of the idea that design can be a meaningful reponse to people's needs.
A design insurgency is not only related with packages and typography, but also some part of product design. For example, here is one door knob which is designed with amiss, and then user can't help get out of confusion.
I think it also big problems, another design insurgency.
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ReplyDeleteWoobin PARK (1st year, DM)
ReplyDeleteAlthough it seems a bit too much to say that design is employed to discourage ideas and to bury thought, I have to admit that I have never thought design is to encourage people’s ideas and to unearth their thoughts.
If you chose to be a professional designer, I thought, you just make products others want to have or build houses others want to live in. If you do not have any purchasing power, you are not entitled to enjoy quality design or to have a say for design.
As I read on this article, I got confused: I have never heard of designs for homeless people; I have never heard of designs for dissidents; I have never heard of designs for socially disadvantaged.
However, I got somewhat relieved when I reached the end of this article which reads: “… Plenty of exuberant and expressive work, but I can’t find much social criticism or design in the public interest.”
I do not feel so comfortable when something ‘right’ is easier said than done.
Kim Hyun Joo (DM 1st year)
ReplyDeleteIt's true that design manipulates people today.
Design has lost it's pure function and goal.
Design has been used just as a 'marketing tool'.
The true meaning of design itself is destroyed.
Of course, we need to think about 'marketing'
But final user is the first not the marketing for making money.
Because of wrong positioning of design today, people think that design is just something preety, which is wrong!
No more manipulating poeple!
Design can be gone if we continue to behave like this.
Design is not just tool or trend!
Design is the endless one!
Design has got more power, so we must watch out!
That's why we must think about 'What is real design?'and 'How we can make good design?
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ReplyDeletePARK JIN (PD. 1YEAR)
ReplyDeletewhat is design whether design meaning includes all or some part of that.
i think so, package is mostly wasteful for product. we have to focus on only product!
but i'm hard to understand why many products concentrate on package.
of course, package aim at advertisement after all but we never forget product's original intention for consumers.
in addition, i've heard that good design is less more. also many people recognize that.
that's part of important thing when we design something but package is usually too much when i found some product.
And to conclude, my opinon is that product has to care for only products please.
Inyoung Yun (DM 1)
ReplyDeleteIt’s a little bit shock to think what design is on the different point of view which I’ve never thought. Everything has two sides as bright and dark and we usually tend to see the bright side what we want to see. But dark side also a part of it. This article talks about the other side which we don’t think much so it looks that it wants to let us give a chance to consider different angle for design.
I understand ‘ Good design is defined as that which sells.’
Nowadays lots of products are made in every single second and competition between products is getting severe. Then styling such as packaging is more focused than the thing itself. People use design to win this severe competition it means they use design as a tool to sell more and more and it seems they only emphasize design as decorate aspect. Also this kind of idea makes design transform deception
This is a problem. I think that design is not a tool for getting commercial gain. Design is design. I agree some part of ‘design is nothing’. Just let it be and let them go following nature.
Design is misused on some parts and it causes dark aspects of design. There is our role to reduce dark side and make more bright.
KIM Hyun jeong, Design Management 1st
ReplyDeleteBefore reading this article, I haven't thought about the relationship between design and society. I have thought "design is just design"
But now, I have a question to myself. what kind of designer do you want to be? I can't right answer now. But there is one thing I can say definitely.
I will be a designer who concentrate on not only image but also meaning.
Ji Eun Kim (DM1)
ReplyDeleteRecently, It's too much typography and advertising. Especially cities are.
Whenever people have a mind to get stuff , they consider it's image which have been shown by advertising. Actually most customers do like this. I think It seems designers give them a brainwashing as a image of advertising. Is 'brainwashing' that is from excessive images good way?
Of course designer should have a power most of all. But when designer using it, not only just their own way but also consider the other point of view, like what people need.
Yang minhye(DM1)
ReplyDeleteThere is a rule of “20:80”. It means 20 leads 80 but 80 reflects whole. (it seems to…)
This rule is certainly applied on “design field”.
I totally agree with those negative results but I also know that could not be changed by only 20% of designers with consciousness. However eventually 20 will move the world to the right track and I’m willing to be one of 20 and give a little hand to the movement. Then what should be the Design? I haven’t defined yet but I’ll find the answer pretty soon…. Thank you…
I studied about what is the meaning of design and what is the role of design in our soceity for the first time through this class. Before this semester I didn't aware about the difference from style and design also. That is the most dangerous stituation for who want to be a designer. Because we are not a image technitians who draw the lines following upper side's direction only without any other thinking about why we do it like that.
ReplyDeleteAs for this article mentioned we need to open our eyes on what happened in our daily lifetime and what is the right role or right approach of design to problem solving for our real needs not desires who promoted by marketing peoples. It's not about what I like or not. But about what is right or not I think. I really agree with we have some responsibility to make a better(not more desirable) world in every our new design works. I think the right purpose of designer need to reflect in their design works. Designers need to have time to think before drawing a line because there're too many worthless stylings already covered all over our world without any criticism now. Following the designer Dieter Lams, I totally agree with his definition of good design, "Less but better". We need to talk and think continually about what is unnecessary in our works first.
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ReplyDeleteJung Kyonghoon(DMD1)
ReplyDeleteI think that my point indicate same way this paragraph.
Design & art will lose their originality if they follow just commerce.
Design does difference technology.
It's need to creative ideas and many people's communication.
Jeong Young Eun (DMD 1)
ReplyDeleteI had thought the design exists alone.
But now I think, in the design the most important things are harmony and cooperation.
We have to be considerate of environment and human.
PArk Sookyung DM-3
ReplyDeleteI agree with this article that decoration is not a substitute for a good idea and most design today work in the belief that the more you add, the better it is. I think that the design is not for just style and decoration. that's why designer must be concerned by ongoing social things for the people.
Kim BoKyoung DM 1yr
ReplyDeleteIt is not too much to say that consumer society_capitalistic society manipulate all present situation. And it is true that design also means of selling and control for empire in consumer society. Nowdays Image has strong power than any other method so that designer should relizede designer's role. Desige can be meaningful response to people's need not to company or consumer's need.
As paper say, there need to be a reconcelliation of image and meaning. Good design always involves good meanig. we can still find that kind of products. Since 1980's there are still same problem for designer but, they should keep going on thinking "what is design for!!"
HYO YOUNG KIM
ReplyDeleteDM 3yr
In these days many people pursuade money and power. and also design field, this thinking is spread with many people. there fore, design seems like getting lose their own spirit.
We must be hold our spirit. In the age of consumerism If we are not holding our spirit, we can be lost our phylosophy. more over we can lost our whole self. This message is very urgent so I think we must fight with this harmful materialism!